Home>Ad Formats>Youtube Bumpers
YouTube Bumpers
Social
Short video ad format. Bumper video ads are mobile-first, 6-second, in-stream units designed to drive awareness and reach.
Available on 100% of monetisable impressions
Achieves high viewability and completion rates
Has been proven to deliver 90% success in driving ad recall, according to a global survey of 500 bumper ads
A user-friendly format
Technical Specifications
Market Availability
Global
Device Availability
Desktop, Mobile, Tablet, CTV
Dimensions (WxH)
Recommended video spec: 1080p full HD - 1920x1080
Accepted ad formats
Client's YouTube Video URL
VAST 2.0 tag for
Non-skippable / 3.0 for Skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
BBC approved 3rd party vendors
3rd party vendor must be on BBC's approved vendor list
3rd party ad serving creatives
VAST 2.0 for non-skippable / 3.0 for skippable
3rd party tracking
Thumbnails
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Companion Banner
Dimensions: 300 x 60
Format: .JPG, .GIF or .PNG
File size: 150KB max
Video duration
Non-skippable (480x360):
Ads can be maximum of 20-seconds in EMEA
15-seconds everywhere else
Non-skippable ads for CTV ‘Living Room’ can’t exceed
31 seconds
Skippable (480x361):
Ads can be 12-seconds (min) to 6-minutes (max)
See here for Video Guidelines and more about video ad specs
Max file size
≤256 GB
YouTube technical specs
Audio guidelines
Sound should play automatically
Additional resources
Ad Submission Deadline
5 working days
Detailed Info
Platform
Youtube
Device
CTV, Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Targeting
Age, Device, Gender, Geo
Deal Type
100% SOV (excl. News), Direct IO, PG
Ad Format
480x360v & 480x361v (max 6")